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• <br /> <br />147. Setback Yard. The minimum horizontal distance <br />between a structure and street right of way, lot line, <br />or other reference point as provided by Ordinance. <br />Distances are to be measured perpendicularly from the <br />property line to the most outwardly extended portion of <br />the structure. <br />152. Sign. A display, illustration, structure, or <br />device which directs attention to an object, produce, <br />place, activity, person, institution, organization, or <br />business. <br />a) Sian, Advertising. A sign that directs <br />attention to a business or profession or to a <br />commodity, service,or entertainment not sold or <br />offered upon the premises, where such sign is <br />located or to which it is attached. <br />b) Sign Area. The entire area within <br />continuous perimeter enclosing the extreme limits <br />of such sign. However, such perimeter shall not <br />19 <br />timbers); used in combination or singularly, as to <br />block direct visual access to an object throughout the <br />year. Approval by the City Council of all site and <br />construction plans prior to development of construction <br />or installation of any screening is required. <br />151. Shopping Center. Any grouping of two (2) or more <br />principal retail uses whether on a single lot or on <br />abutting lots under multiple or single ownership. <br />