Laserfiche WebLink
• larger geographic focus by expanding its medical supply <br />clientele. These types of businesses require clearly <br />identifiable and visible signs because people unfamiliar with <br />the area may be looking for the business. <br />3) Consistency <br />The proposed Falcon Pharmacy sign maintains the intent of the <br />sign code by being designed in consistency with its <br />neighboring business, Design Modern Interiors. It is also <br />similar in proportion and style to other Falcon Center signs. <br />It does not cover up any unique architectural features on the <br />building. <br />After viewing several shopping centers with setbacks like <br />Falcon Center in other communities, it became apparent that <br />the businesses in Falcon Center might be adequately marked <br />with signs that conform to the code. This would require <br />having all the signs in the center re-designed using letter <br />styles, colors and lighting to highlight the businesses. The <br />new signs would need to be large enough to clearly identify <br />the unique businesses, and to compete with the AMOCO corner. <br />Any major sign changes like this are expensive, and must be <br />initiated by all the business owners. Without an overall <br />change in the shopping center signs, the proposed sign <br />maintains the style, consistency and similarity with the other <br />businesses, specifically, Design Modern Interiors. <br />• In summary, there appears to be unique circumstances governing the <br />sign selection by Mr. Anderson to promote the Falcon Heights <br />Pharmacy and Medical Supply business, which may render his request <br />for a variance in the maximum sign area reasonable (see Attachment <br />4 - Standards for Granting a Variance). <br />2 <br />