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/kaL2~O,q ~v- E-Z <br />f~'C~ LtFMEti1'r 2 <br />WATA U G A C O R P. <br />• 1 707 NORTH SNELLING AVENUE ST. PAUL, MINNESOTA 55 1 1 3 6 1 2-646-4555 <br />14 ~uc7~sst 1~9e's <br />!"ls. Susan 3-3oyt <br />City F`I annex <br />City of Falcon Heights <br />~C~~'7 t~. Larpente~tr (venue <br />Re: Request fez. ht~~ ari ante f;e~m sa gn ordi ranee f er Fa;. `on q-;e~ g;~t <br />Fhat macy, ~~~.~+I 1"V: ~i::?Z l ii~g H4.F~' <br />Dear ;M;s . Hoyt <br />Falcon Hei gists F°na-macy ~;i sties to ep3 ace the si ern i oca teC <br />on its #ront #ir-e-;n;al l . Thi= sign +rras originall yj placed t3~:ere <br />wl-sen the pharmacy moved fr-um the scLstheast comer of tie <br />intersection in about 19~~. <br />• The ~r~ :a i:?Sed Si tin 1 S '_'.~} ' ~='•1 L ' r~" --- i _L . ?,c.! SCt i_1 a."c^ ~ G~ L.. <br />e'v'~i a 'f i"S~iiaty.~"i th.L S ci,c;Si~iS ~~"32 St aSiLaP'~ ~Ciiiitu i e i i.~e i':irs'%7~ i ~c43~d`c~, ~dt~ <br />bel i e~; e the var i ance to be justifiable, based on the f sal l ca~i ng <br />cons2 d~ra~ OnS: <br />The sign is about ?7 years old, and reflects the style cf <br />the Korean war era. The present sign's predominant feature is the <br />word "DRUBS", spelled out in neon. It has recently become es~fident <br />that this is beconsing offensive to some me~sl:~ers of the community. <br />eg. "Daddy, if drays are bad wt;y does that store sell them'?" <br />The pharmacy has been developing a strong regional presence <br />_ in the area of home health. eg. durable medical equipment, <br />ostomy, diabetic, urologic and enteral. nutrition. The present . <br />sign does not reflect this fact. <br />Although the pharrrsacy port i can o-f our practice i s, and wi I I <br />remain, local in emphasis; the home health area is a regional <br />talmost Twin City wide3 business. Our Signage needs to be able tQ <br />_ be seen, read and comprehended, by the out of neighborhood <br />patient driving on Snelling Rvenue. The #ront wall of the <br />pharmacy is 165' from the curb of 1=he southbound Sane of <br />Snelling. It is abr3ut ~~C~' #rotr. the northbound lane. Further, the <br />uiew of the pharmacy is partia3ly biocRed by the Standard Oil <br />building and signage_ This is especially true for a rsorthbound <br />car, stopped at the intersection with Larpenteur. Therefore, a <br />smaller sign woui~! not provide the identification necessary. <br />The proposed sign would bring our sign into conformity with <br />those of Design Modern interior, and Warner`s Stellians. In <br />attempting to provide a degree of consistency with our neighbors <br />we are using the sae~e sign company, Lawrence Signs, that did <br />