05-11-2016 Council Packet - Laserfiche WebLink

Home Browse Search

STAFF REPORT TO: Mayor Keis and Members of City Council FROM: Joel Hanson, City Administrator DATE: May 6, 2016 RE: Integrated Communications Plan Here is a summary of where we stand in relation to accomplishment of the attached Action Plan: Website Upgrade: Staff has worked on this over the last few years. We currently use GovOffice. This system has served us well, but upgrades to appearance and information management would be desirable. In our past reviews, staff did not feel spending dollars on a GovOffice upgrade ($4,000) was warranted due to the limited enhancements we would attain. We have also noticed that many other cities have moved from GovOffice to other hosting platforms. The cost to do this will likely run in the $15,000 to $20,000 range. Council Member Torkelson has been reviewing this issue with some of our staff members, and I believe he will be able to update us on the options available to us, as well as what he sees as most appropriate. Social Media: Council Member Torkelson introduced us to a consultant friend of his, Cirien Saadeh, who discussed social media with staff. The key take away points from that conversation are as follows; • Focus on Facebook as our starting point. It is the most appropriate social media tool for us to start with. • Do not jump in to other social media outlets at the onset. Get Facebook up and running and do it well. We were encouraged to give it six months of use and ease into Facebook before ramping up our outreach efforts. • We need to post roughly 20-60 posts per month. It was recommended that the City post no less than once every two days, but a maximum of twice a day. • We will need to adopt a clear use guidelines policy governing the usage of Facebook that covers topics related to who can post to the site, information versus opinions, not allowing personal attacks, and being non-political.