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<br />2 <br />Guidelines <br /> <br />1. It is the policy of the City of Little Canada that social networking sites shall be used for <br />City business to release news and other public information in addition to traditional <br />distribution outlets. Routine social media posts and comments by residents are considered <br />“transitory correspondence,” as defined by the Minnesota General Records Retention <br />Schedule. These messages are not required to be retained. However, messages that are in <br />the nature of a complaint, grievance or similar more serious nature should be documented <br />by using a “screen capture” and retained pursuant to the retention schedule. <br /> <br />2. The City Administrator and his/her designee(s) may respond to comments posted on <br />social media sites when appropriate. <br /> <br />3. The City Administrator and his/her designee(s) are authorized to post information to social <br />media sites. Prior to posting information to social media sites, all content must be verified <br />as factual, written permission must be received if the city is using someone else’s image, <br />name, words (such as an article or testimonial), and content must be thoroughly proof-read <br />(when possible, use someone other than yourself). <br /> <br />4. The City Administrator and his/her designee(s) will monitor City content on social media <br />sites to ensure that it adheres to all applicable City policies. Information posted on social <br />media sites shall be consistent with the City of Little Canada’s mission, vision, and <br />values. User comments that violate the City’s Comment Policy (see below) will be <br />removed. <br /> <br />5. All official City presences on social media sites or services are considered an extension <br />of the City’s information networks and must comply with all City policies. No one may <br />establish social media accounts or websites on behalf of the City unless authorized in <br />accordance with this policy. <br /> <br />6. Employees authorized by the City Administrator to represent City government through <br />social media outlets must conduct themselves at all times as representatives of the City. <br />Failure to do so can result in discipline as described in the City’s Personnel policies. <br /> <br />7. Social media use will be reviewed periodically to assess effectiveness, evaluate <br />performance, and provide suggestions for changes or improvements. <br /> <br />8. Violation of this policy may result in information being removed from social media sites. <br /> <br /> <br />Disclaimer and Comment Policy <br /> <br />It is the City of Little Canada’s goal to provide information and news about the City of Little <br />Canada using Social Media Networks including, but not limited to Facebook and YouTube. <br />The City reserves the right to shut down any of its social media sites or accounts for any reason <br />without notice.