08-10-2016 Council Packet - Laserfiche WebLink

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2 Guidelines 1. It is the policy of the City of Little Canada that social networking sites shall be used for City business to release news and other public information in addition to traditional distribution outlets. Routine social media posts and comments by residents are considered “transitory correspondence,” as defined by the Minnesota General Records Retention Schedule. These messages are not required to be retained. However, messages that are in the nature of a complaint, grievance or similar more serious nature should be documented by using a “screen capture” and retained pursuant to the retention schedule. 2. The City Administrator and his/her designee(s) may respond to comments posted on social media sites when appropriate. 3. The City Administrator and his/her designee(s) are authorized to post information to social media sites. Prior to posting information to social media sites, all content must be verified as factual, written permission verbal consent must be received if the city is using someone else’s image, name, words (such as an article or testimonial), and content must be thoroughly proof-read (when possible, use someone other than yourself). 4. The City Administrator and his/her designee(s) will monitor City content on social media sites to ensure that it adheres to all applicable City policies. Information posted on social media sites shall be consistent with the City of Little Canada’s mission, vision, and values. User comments that violate the City’s Comment Policy (see below) will be removed. 5. All official City presences on social media sites or services are considered an extension of the City’s information networks and must comply with all City policies. No one may establish social media accounts or websites on behalf of the City unless authorized in accordance with this policy. 6. Employees authorized by the City Administrator to represent City government through social media outlets must conduct themselves at all times as representatives of the City. Failure to do so can result in discipline Violations of this policy may constitute just cause for discipline as described in the City’s Personnel Policy. 7. Social media use will be reviewed periodically as needed to assess effectiveness, evaluate performance, and provide suggestions for changes or improvements. 8. Violation of this policy may result in information being removed from social media sites. Disclaimer and Comment Policy It is the City of Little Canada’s goal to provide information and news about the City of Little Canada using Social Media Networks including, but not limited to Facebook and YouTube. The City reserves the right to shut down any of its social media sites or accounts for any reason