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6 <br />Municipal Politics in Action <br />•.Inviting.schools.for.a.Town.Hall.tour <br />•.Inviting.students.to.observe.council.. <br />in.session <br />•.Organizing.school.visits.by.municipal.. <br />staff.and.elected.officials <br />Student Contest <br />•.Organizing.a.“Mayor.for.a.Day”.student. <br />essay.contest <br />•.Organizing.a.photography.or.art.contest. <br />inviting.students.to.capture.favourite.. <br />places.in.their.neighbourhood,.challenges. <br />facing.their.community,.portraits.of.com- <br />munity.leaders,.or.other.themes. <br />online tools <br />To.reach.a.youth.. <br />audience,.municipalities. <br />need.to.be.open.to.. <br />online.tools.and.consider. <br />adopting.new.methods. <br />to.communicate.with. <br />constituents.. <br />In.2011,.86%.of.Canadians.aged.18.to.34.were. <br />likely.to.have.a.social.media.profile.and.that. <br />number.is.rapidly.increasing.4.Social.media. <br />platforms.such.as.LinkedIn,.Facebook,.Twitter,.. <br />and.Instagram.serve.as.a.basis.for.networking.. <br />and.also.sharing.pictures,.conversations,.and.. <br />user-generated.ideas..By.utilizing.the.most. <br />popular.youth-accessed.social.media.plat- <br />forms.or.by.implementing.innovative.appli- <br />cations,.municipalities.can.send.a.direct.. <br />message.to.the.next.generation.that.they.. <br />are.willing.to.share,.listen,.and.discuss.local. <br />governance.with.them. <br />Facebook <br />Facebook.is.a.flexible.platform.that.allows. <br />users.to.create.events,.invite.other.users,.and. <br />post.status.updates.and.pictures..Through. <br />Facebook.pages.targeting.young.Canadians. <br />specifically,.a.sense.of.community.can.be. <br />fostered..Facebook.pages.are.good.alterna- <br />tives.to.youth-specific.websites.as.Facebook. <br />is.free,.easy.to.set.up,.and.widely.used.by. <br />young.people. <br />ready-to-go reSourceS <br />and temPlateS <br />• The association of Municipal <br />Managers, clerks and Treasurers of <br />ontario (aMcTo) has made available <br />a suite of resources for municipalities <br />organizing a local government Week. <br />These include a municipal jeopardy <br />trivia game, municipal careers trading <br />cards, samples of initiatives organi- <br />zed by municipalities in the past and <br />a local government resources guide. <br />• The government of British <br />columbia also organized a local <br />government awareness Week and <br />offers online resources, information, <br />and curriculum support materials <br />for British columbia municipalities <br />and general activity ideas for others <br />interested in organizing a local <br />government Week. <br />4.http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286