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In Dollars <br />(millions) <br />As % of <br />Expected <br />Trade Area <br />Pop. Gain or <br />Loss <br />Number <br />of Firms <br />Percent of <br />Total <br />Sales <br />$5.24 $5.52 +$0.29 +5.5% 553 5 4.7% <br />$2.71 $39.01 +$36.30 +1338.1% 135,161 6 33.0% <br />$2.92 NA NA NA NA NA NA <br />$10.02 NA NA NA NA NA NA <br />$6.95 NA NA NA NA NA NA <br />$1.26 NA NA NA NA NA NA <br />$2.26 NA NA NA NA NA NA <br />$1.76 $0.26 -$1.50 -85.5% -8,634 4 0.2% <br />$2.31 $12.86 +$10.54 +456.2% 46,077 9 10.9% <br />$10.07 NA NA NA NA NA NA <br />$2.88 $14.94 +$12.06 +419.4% 42,359 30 12.6% <br />$3.13 NA NA NA NA NA NA <br />$4.06 NA NA NA NA NA NA <br />$16.28 $16.84 +$0.56 +3.5% 349 27 14.2% <br />$2.50 $6.51 +$4.01 +160.7% 16,236 20 5.5% <br />$1.61 $6.00 +$4.39 +272.3% 27,502 14 5.1% <br />$91.50 $118.37 +$26.86 +29.4% 2,965 199 100.0% <br />*All retail and service categories are included in Total Sales, including some categories not shown. Therefore, the merchandise groups shown here <br />generally will not sum to Total Sales. <br />Personal Services, Laundry <br />Total Taxable Retail & Service* <br />The following tables provide information on retail sales by selected merchandise categories. "Expected sales" is a standard to <br />which actual performance is compared. In calculating expected sales, population, income, and typical "pulling power" <br />characteristics are taken into account. Expected sales can be used as a guideline or "par value" in analyzing retail strength. <br />Deviations from these norms can be analyzed to first judge whether they should be considered relevant. If the differences <br />appear to be significant (whether in dollar amounts or relatively with percentages), additional consideration is merited. <br />Categories with undesirable performance may be further examined for potential corrective action. It is also important to <br />determine whether or not the situation is relatively uncontrollable due to external or extenuating circumstances. In cases of <br />favorable differences from expectations, the positive aspects could be identified and built upon. <br />Merchandise Group <br />Vehicles & Parts <br />Furniture Stores <br />Electronics <br />Building Materials <br />General Merchandise Stores <br />Miscellaneous Retail <br />Amusement & Recreation <br />Food, Groceries <br />Health, Personal Stores <br />Gas/Convenience Stores <br />Clothing <br />Accommodations <br />Eating & Drinking Places <br />Repair, Maintenance <br />Trade Area Analysis of Retail Sales <br />Little Canada <br />Trade Area Analysis by Merchandise Category, 2016 <br />Expected <br />Sales <br />($millions) <br />Actual <br />Sales <br />($millions) <br />Variance Between Actual & Expected <br />Leisure Goods <br />15