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E-cigarettes have disrupted a 17-year <br />downward trend in youth tobacco use <br />Why the Rise? <br />Flavors Appeal to Kids <br />Over 60 percent of students <br />who use tobacco reported <br />using menthol or other <br />flavored products <br />Easy Access <br />• Nearly a third <br />of high school <br />e-cigarette users report <br />they got their e-cigarettes <br />from retail outlets, about one <br />in five got them from <br />vape shops <br />The Good News: Less Youth Smoking <br />• Fewer than 10 percent of high-school <br />students now report smoking cigarettes <br />a 70 percent decrease since 2000. Due <br />to high cigarette prices and decades of <br />tobacco prevention efforts, youth cigarette <br />smoking is at an all-time low – but that progress is <br />threatened by the changing tobacco industry. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />88% <br />Youth TobaccoUse Rises for First Time in 17 Years <br />What’s Driving This Trend? <br />Explosion of E-Cigarette Use <br />• Nearly one in five high-school <br />students used e-cigarettes <br />in past 30 days <br />• Nearly a 50 percent increase <br />since 2014 <br />• <br />• <br />Aggressive Marketing <br />• Most students (88 percent) <br />have seen ads for e-cigarettes – <br />of those who are heavily exposed <br />on social media, nearly <br />40 percent use e-cigarettes <br />Changing Landscape <br />• One in three high-school e-cigarette users <br />reported they had used an e-cigarette to <br />vape marijuana or THC oil/wax <br />– <br />Over 26 percent of high-school students surveyed <br />reported using tobacco products in past 30 days <br />SINCE 2000 <br />Proven Strategies to Decrease Tobacco Use: <br />• Increase the price of tobacco products <br />• Increase prevention and <br />cessation funding <br />• Restrict the sale of flavored <br />and menthol tobacco products <br />• Raise the minimum legal sale age for <br />tobacco products to 21 <br />2017 Minnesota Youth Tobacco Survey • www.health.mn.gov/tobacco