Laserfiche WebLink
Analytics <br />Everyone working on your website in your organization should know <br />as much as possible about how their efforts are affecting the user <br />experience, conversions and your KPIs. When content creators and <br />marketers are armed with easy-to-use and actionable data, they will <br />create better digital experiences and content that converts. With <br />Siteimprove Analytics, it's easy for anyone on your team to understand <br />more about your user's experiences and behavior, the campaigns you <br />are running and the important metrics that need to be constantly <br />tracked and optimized. <br />Key Metrics—measure what matters most <br />Move past vanity metrics and track what directly affects your <br />organization’s goals. <br />Funnels—fine-tune the path to conversion <br />Define the path you want visitors to follow to conversion and <br />identify trouble spots. <br />Behavior Tracking—understand navigation <br />Get a better and deeper understanding of how users navigate <br />your website to ensure your site has optimal pathing. <br />Behavior Maps—learn how your visitors think <br />Visualize how users navigate certain pages to get the insights <br />you need to optimize content, design, and user experience. <br />Feedback—get insight on user experience from the source <br />Use on-page surveys to learn directly from your users about <br />challenges, potential improvements, or qualitative feedback on <br />your pages. <br />Campaigns—understand your marketing investments <br />Build, manage, and analyze your digital marketing campaigns <br />all in one place. Tie your campaigns to Key Metrics to <br />understand the effectiveness of your marketing efforts. <br />Learn more about Analytics on our website: <br />https://siteimprove.com/en-us/analytics/ <br />Screenshot of Key Performance Indicators section in the <br />Siteimprove Platform <br />Screenshot of Funnels in the Siteimprove Platform <br />Screenshot of Behavior Maps in the Siteimprove Platform