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<br /> <br /> <br /> www.siteimprove.com <br /> <br /> <br /> <br /># 87378 <br /> <br /> Page 8 of 15 <br />Siteimprove Inc | 7807 Creekridge Circle | Minneapolis, MN 55439, USA <br />+1 855 748 3467 | info@siteimprove.com | www.siteimprove.com <br />Exhibit B: Terms and Conditions <br />1. DEFINITIONS <br />a. Interpretation. Capitalized terms used in these <br />Terms and Conditions will have the meanings <br />ascribed to them in the Agreement or as defined <br />below. Terms other than those defined below will be <br />given their plain English meaning and terms of art <br />having specialized meanings in the software industry <br />will be construed in accordance with industry <br />standards. Unless the context otherwise requires, <br />words importing the singular include the plural and <br />words importing the masculine include the feminine <br />and vice versa where the context so requires. <br />b. “Affiliate” means any entity directly or indirectly <br />controlling or controlled by or in common control with <br />a party, where “control” is defined in this context as <br />the ownership of at least fifty percent (50%) or more <br />of the voting stock or other interest entitled to vote on <br />general decisions reserved to stockholders, partners, <br />or other owners of such entity. An entity shall no <br />longer be an Affiliate when through loss, divestment, <br />dilution or other reduction of ownership, the requisite <br />control no longer exists. <br />c. “Confidential Information” means information <br />that is marked or otherwise identified as confidential <br />or proprietary, or that would otherwise appear to a <br />reasonable person to be confidential or proprietary in <br />the context and circumstances in which the <br />information is known or used that either party <br />discloses on or after the Effective Date, to the other <br />party or its parents, affiliates’ employees, <br />contractors, officers, directors, partners, agents, <br />attorneys, accountants or advisors. Confidential <br />Information includes: business processes, practices, <br />methods, policies, plans, operations, services, <br />strategies, techniques, agreements, contracts, terms <br />of agreements, transactions, potential transactions, <br />negotiations, pending negotiations, know-how, trade <br />secrets, computer programs, computer software, <br />applications, operating systems, software design, <br />web design, databases, records, financial <br />information, results, accounting information, <br />accounting records, legal information, pricing <br />information, credit information, payroll information, <br />staffing information, internal controls, security <br />procedures, sales information, revenue, costs, <br />communications, original works of authorship, <br />customer information, and customer lists. <br />Confidential Information does not include information <br />that: (a) was in the public domain prior or subsequent <br />to the time such portion was communicated to the <br />receiving party, through no fault of that party; (b) was <br />rightfully in the receiving party’s possession free of <br />any obligation of confidence at or subsequent to the <br />time such portion was communicated by the <br />disclosing party; (c) was developed by the receiving <br />party independently of and without reference to any <br />information communicated by the disclosing party; <br />(d) was communicated by the disclosing party to an <br />unaffiliated third party free of any obligation of <br />confidence; or (e) is approved by the disclosing party <br />for release by the receiving party. <br />2. INVOICES; PAYMENTS; PAST-DUE INVOICES; <br />RENEWALS <br />Unless expressly agreed otherwise, the Fee for the <br />Initial Term will be invoiced on the Effective Date. At <br />least 45 days prior to the expiration of the Initial or <br />Renewal Term, Customer will be invoiced for the Fee <br />for the Renewal Term. The Fee during any Renewal <br />Term will be increased up to 10% above the Fee in <br />the immediately prior term. Customer will pay all <br />invoices within 30 days of issuance. Unless <br />expressly agreed otherwise, all prices are in United <br />States Dollars. There is no charge for updates to, or <br />new releases of, Included Services. However <br />Siteimprove may launch new <br />modules/services/products that are not covered by <br />the Fee. In the event that an invoice becomes past- <br />due, Siteimprove will notify Customer by phone or <br />email. After Siteimprove has provided notice, <br />Customer will have five business days to pay the <br />past-due invoice. If Customer fails to make the <br />payment by the end of the cure period, then <br />Siteimprove reserves the right to: (i) begin charging <br />Customer interest for the past-due amount at an <br />interest rate of 1.5% per month, or the highest rate <br />allowed by applicable law, whichever is smaller; (ii) <br />discontinue the Included Services; or (iii) terminate <br />this Agreement pursuant to Section 3 (a) <br />(Termination). <br />3. TERMINATION <br />a. For Material Breach. Either party may <br />terminate this Agreement in the event of a material <br />breach by the other party of its obligations under this <br />Agreement if the other party fails to cure the breach <br />within 30 days after receipt of written notice of <br />breach.