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<br /> <br /> STAFF REPORT <br /> <br />TO: Parks & Recreation Commission <br /> <br />FROM: Sierra Hietala, Recreation Coordinator <br />DATE: October 6, 2022 <br /> <br />RE: Farmers Market Overview <br /> <br />ACTION REQUESTED <br />Informational Update. No action is requested. <br />BACKGROUND <br />The Little Canada Farmers Market has ended for the season. The dates of this year’s Market <br />were from June 6-October 3. There were 16 planned Markets, but two were canceled due to <br />inclement weather. Each Market had 200-300 people in attendance on average, which is roughly <br />the same as last year’s attendance. <br /> <br />VENDORS <br />We had a variety of vendors and goods for sale including: <br />• Fruits and vegetables <br />• Wisconsin Cheese <br />• Bread <br />• Coffee <br />• Chicken and eggs <br />• Jams and jellies <br />• Honey and syrup <br />• Greeting Cards <br />• Soap and lotions <br />• Kombucha <br />• Handmade Jewelry <br /> <br />We had 14 vendors apply for the Market and ended the Market with seven staple vendors. The <br />cost to be a vendor was either $160 for all 16 markets or $20 per market. Vendor fees go towards <br />signage (A-Frame signs, and Market yard signs), updated equipment (tents, tablecloths), and <br />marketing materials. After review, Staff is recommending increasing vendor fees to $175 for the <br />2023 season to remain consistent with other markets in the area. <br /> <br />SPONSORSHIP <br />This year the Little Canada Farmers Market started offering sponsorship opportunities. These <br />opportunities would be for existing programs, like the Power of Produce Club (POP Club), or for <br />programs staff would like to implement for next season; like Music at the Market, or Senior POP <br />Club. Sponsorship donations vary, so those who are interested are encouraged to check out the <br />Sponsorship Opportunities package linked previously. <br /> <br />