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<br />minnesota.uli.org 31 <br /> <br />Erin Lonoff <br />Principal HR&A Advisors, Inc. <br />Working at the intersection of the public and private sectors, Erin leverages her <br />experience with real estate, urban planning, and economics to contribute to the <br />vitality of cities and the public realm. Her work includes leveraging transit <br />development plans for inclusive economic growth and dense, resilient development, <br />creating large-scale, long-range master plans that will have critical economic and <br />fiscal benefits for communities, and developing funding, financing, and governance <br />strategies for open spaces and parks. Recent work includes supporting UW- <br />Madison’s West Campus Innovation District Plan, leading the financial analysis and <br />guiding the overall vision and partnership strategy on behalf of the university; leading <br />the master planning and real estate strategy, and managing the design and engineering teams for the <br />development a 600-acre site in Greenville, SC; managing the City of Saint Paul’s Anti-Displacement and <br />Community Wealth Building Plan; and developing economic impact analyses on behalf of developers seeking <br />public-private partnerships and entitlements for unprecedented development projects. <br />Erin holds a Master in City Planning from the University of Pennsylvania and a Bachelor of Arts in Political <br />Science from Carleton College. <br />Max Musicant <br />Founder and Principal The Musicant Group <br />Max Musicant is the Founder and Principal of The Musicant Group, an award-winning <br />placemaking firm dedicated to transforming underutilized spaces into great places <br />where people want to be. The firm has pioneered a holistic approach to the creation of <br />place that integrates design, events, and management systems all through the lens of <br />the user experience. Since its inception in 2012, The Musicant Group has transformed <br />places as varied as Class A office buildings to front yards, from urban main streets to <br />suburban strip malls, from block parties to bus stops. Through these and other projects <br />the firm has demonstrated that community and commercial interests all benefit from <br />more humane, inviting, and lively places for people. Max holds an M.B.A. from the Yale School of Management <br />and a B.A. from the University of Wisconsin — Madison.