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Letter Height: <br />The typical letter height for dynamic signs, including electronic message boards, variable message <br />signs, and other digital displays, is often determined by factors such as the viewing distance, speed <br />of passing traffic, and local regulations. While there is no universally fixed standard, several <br />guidelines and recommendations exist. <br />As a general rule of thumb, the Federal Highway Administration (FHWA) in the United States <br />suggests a minimum letter height of 6 inches for dynamic signs used on roadways. However, the <br />FHWA also emphasizes the importance of considering the speed of traffic, font characteristics, <br />and the legibility requirements for the specific location. <br />For local roads and slower traffic, smaller letter heights may be acceptable, while higher-speed <br />roadways may require larger letters for optimal readability. The following are very general <br />guidelines: <br />6 inches: Typically suitable for local roads with lower speed limits and shorter viewing <br />distances. <br />8 to 12 inches: Commonly used for roadways with moderate speed limits and average <br />viewing distances. <br />12 inches or more: Recommended for high-speed highways and situations where signs <br />need to be visible from a significant distance. <br />Conclusion: <br />The proposed update to the Sign Code within the Zoning Code for dynamic signs reflects our <br />commitment to maintaining a forward-thinking and adaptable regulatory framework. This <br />initiative aims to enhance visual communication, keep pace with industry standards, and cater to <br />the evolving needs of our community. <br />Attachments: <br />Please see the existing Zoning Code Chapter 916, attached. <br />Public Hearing: <br />A Text Amendment requires a Public Hearing and the City Council will open the hearing at their <br />February 28, 2024 meeting to take comment from the public. A public hearing notice was sent to <br />the Pioneer Press for publication. <br />RECOMMENDED ACTION <br />To recommend approval of a Text Amendment to the Zoning Code Chapter 916 – Signs.