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3 <br />2.Promote Sustainable Practices: <br />Encourage the use of energy-efficient lighting and materials in billboard construction and <br />maintenance. Implementing green practices reduces the environmental impact of <br />billboards. <br />3.Foster Public-Private Partnerships: <br />Explore partnerships with advertising companies to share ownership and revenue. This <br />allows cities to benefit from industry expertise while retaining control over public <br />messaging. <br />4.Engage the Community: <br />Involve the community in discussions about billboard placement and content. Public input <br />ensures that billboards reflect community values and interests. <br />5.Utilize Digital Technology: <br />Invest in digital billboard technology to enhance flexibility and responsiveness. Digital <br />billboards can be updated remotely, providing a versatile platform for city communication. <br />Conclusion <br />Billboard signage offers significant benefits in terms of visibility, brand awareness, and revenue <br />generation. However, challenges related to aesthetics, regulation, safety, and environmental impact <br />must be carefully managed. By taking an active role in billboard marketing and ownership, cities <br />can enhance community engagement and generate revenue, while maintaining control over the <br />urban landscape. <br />Attachments: <br />Appendix A: Billboard Regulations and Compliance Checklist <br />Appendix B: Case Studies of Municipal Billboard Ownership <br />Appendix C: Community Feedback Summary on Billboard Usage (optional)