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7PROPOSAL FOR BUSINESS CORRIDOR BRANDING PROJECT — CITY OF LITTLE CANADA <br />CONFIDENTIAL <br />© NEUGER 2025 <br />OUR PROCESS <br />Our Process <br />We have a track record of delighting our clients and delivering results. <br />At Neuger, we prioritize responsiveness, innovation, and collaboration. Our <br />team is dedicated to providing timely, actionable recommendations and ensuring <br />the branding process is inclusive, transparent and is aligned with your goals. Our <br />approach is built on the following principles: <br />• Customized Solutions: We don't offer off-the-shelf solutions. Every brand <br />strategy we create is tailored to meet <br />each client's unique needs. <br />• Design Thinking: We aim to ask thoughtful, insightful questions and listen <br />intently to stakeholder and city staff feedback in order to deeply understand <br />the situation at hand. We will use the design process to expand our <br />collective thinking to consider novel approaches and then narrow down to <br />one approach and build consensus. <br />• Commitment to Diversity, Equity & Inclusion: We are dedicated to <br />ensuring that the brand reflects the diversity of the Little Canada <br />community and promotes inclusivity in all communications. <br />What you won’t get: <br />• Off-the-shelf “solutions” <br />• Copied and pasted strategies <br />• Generic tactics