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9PROPOSAL FOR BUSINESS CORRIDOR BRANDING PROJECT — CITY OF LITTLE CANADA <br />CONFIDENTIAL <br />© NEUGER 2025 <br />OUR PROCESS <br />Engagement Process <br />After the kickoff meeting, we will do planning work to prepare for <br />the stakeholder engagement open house. We will engage in the <br />following ways: <br />• Conduct a quantitative survey of business owners (optional) <br />• Conduct qualitative interviews with four business owners <br />or representatives from the historically underrepresented <br />communities (optional) <br />• Seek city staff input through the kickoff meeting and the <br />planning process for the stakeholder engagement open house <br />• Plan questions and deliverables for the stakeholder <br />engagement open house <br />• Attend the stakeholder engagement open house <br />In our base option, we will receive feedback through our meetings, <br />planning for the open house and attending the open house. <br />In addition to the city facilitating questions and answers, we <br />will recommend having prompts on the wall or isles where <br />stakeholders can write answers to the prompts. The goal is to <br />make sure everyone is heard and if there is a lively conversation or <br />people wish to remain more anonymous, this gives them an outlet <br />to provide feedback. <br />While doing the methods above will give meaningful <br />information, as an optional add-on we can also offer conducting <br />a survey and/or interviews. When conducting user research, we <br />recommend combining qualitative and quantitative methods to <br />get a better understanding of the situation. For this project, we <br />can conduct a quantitative survey, which will give us a little bit <br />of data from a lot of participants. Additionally, we can conduct <br />qualitative interviews, which will give us a lot of information <br />from a few participants. These options would pair nicely with the <br />open house to give a more complete picture, but we understand <br />if there isn’t the budget for these add-ons. <br />Design Process <br />Based on the engagement process, we will consider themes from <br />the open house. We will explore ideas of what these themes <br />look like visually. After this, we will create 2-3 street light banner <br />options. Within at least one of these options, we will have a <br />few alternate design options to vary the look slightly along the <br />corridor. Both of these options will use the existing City of Little <br />Canada branding.