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14 <br />CONFIDENTIAL <br />© NEUGER 2025 <br />WORK EXPERIENCE <br />City of Northfield <br />The Challenge <br />The City of Northfield approached us to help <br />implement their newly designed brand city-wide. <br />The refreshed brand was the result of an involved <br />process including input from multiple committees and <br />stakeholders. As a result, there were mixed feelings <br />about their new brand when Neuger joined on; some <br />stakeholders excited, some skeptical about their new <br />look and feel. <br />The Strategy <br />A tactful approach was required to balance varied <br />community interests and perspectives to implement <br />the new brand. Finding common ground in <br />stakeholder’s pride and passion for the Northfield <br />community was our focus for gaining buy-in and <br />support in unrolling and implementing the new brand.