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February 8, 2011 <br />Mr. Joel Hanson <br />City of Little Canada <br />515 Little Canada Road E <br />Little Canada, Minnesota 55117 <br />Dear Joel: <br />DESIGN OF THE RESEARCH: <br />DECISION RESOURCES, LTD. <br />3128 Dean Court <br />Minneapolis, Minnesota 55416 <br />Decision Resources, Ltd., is pleased to present this survey research proposal to you for the City <br />of Little Canada. This prospectus is organized in three parts: a potential design; project <br />schedule; and, estimated project costs. I have also included a cost to conduct a focus group of <br />business owners and managers. As you will see, I am certain that DRL can provide the City of <br />Little Canada with the information it seeks in both a cost effective and timely manner. <br />Decision Resources, Ltd., proposes to conduct a telephone survey of 400 randomly selected <br />households in the City of Little Canada. A sample of 400 residents would provide results <br />projectable to the entire city adult population within 5.0 percent in 95 out of 100 cases. The <br />sample is also of sufficient size to permit the district to be divided into a maximum of four <br />categories for more detailed analysis, such as age, mobility, home ownership, location of <br />residence, presence of children, and other demographic characteristics. <br />To insure the integrity of the sample, DRL places the most exacting sampling standards in the <br />industry on our procedures. Before an alternate household is substituted for a designated target, <br />at least ten tries are made to contact the initial households during a five -day period. The <br />telephone calls take place during various times on weekday evenings and during the weekend. <br />Our interviewers are also instructed to seek convenient appointments with interviewees, cutting <br />our non contact rate to less than five percent on average. An unbiased selection process is also <br />used to identify the adult member of the household to be interviewed. To validate the completed <br />sample, the latest United States Census updated population characteristics are utilized as a <br />standard of comparison. <br />Page 1 of 4 <br />