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FOCUS GROUP RESEARCH <br />GOALS OF THE RESEARCH: <br />Decision Resources, Ltd., proposes to conduct a of focus group discussion panel of business <br />owners and managers in the City of Little Canada. While the results of focus group research are <br />not projectable to the business community as a whole, the findings can be suggestive. <br />DESIGN AND SCHEDULE OF THE RESEARCH: <br />The Company structures a focus group by recruiting 10 to 12 participants who possess pre- <br />defined characteristics. They are assembled for 90 minutes in a conveniently located conference <br />room. A financial incentive is provided as well as a snack or light meal, depending on the time <br />of day. The facilitator employs a script composed of open -ended questions, monitoring the <br />conversation to insure no one dominates or withdraws. A recorder takes notes on the <br />proceedings, which becomes a part of the final analysis of the group session. <br />Our typical timeline follows, but can also be amended to meet the needs of the Client: <br />One major planning meeting with you and other designated participants to establish <br />topics for the focus group scripts. This activity can be completed within two weeks of the <br />initiation of the contract and may also be accomplished, in the interests of efficiency, by <br />using telephone and faxes. <br />Structuring of questions and approval of the focus group scripts at a formal meeting <br />reviewing the preliminary script. These activities can be completed within four weeks of <br />the initiation of the contract. <br />3. Final determination of the dates for the focus groups. <br />4. Recruitment of participants by telephone. A reminder telephone call would also be made <br />just prior to the convening of the focus group. <br />5. Convening and moderating of the focus group. <br />6. Analysis and preparation of the written report, provided to the client within two weeks <br />after the conclusion of the focus group session. <br />8. A meeting with City Council and City staff in a work session to explain and discuss the <br />results and implications of the findings. The final presentations and discussion sessions <br />can be arranged at a time convenient for the client. <br />Page 3 of 4 <br />