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MEMORANDUM <br />NORTHWEST ASSOCIATED CONSULTANTS, INC. <br />4.800 Olson Memorial Highway, Suite 202, Golden Valley. M N 65422 <br />Telephone: 703.231.2555 l =acs;imi le: 763.231 .2501 plan ners& nacpla lining. cone <br />TO: Little Canada Mayor and City Council <br />FROM: Stephen Grittman <br />DATE: March 17, 2011 <br />RE: Little Canada Marketplace Center PUD Amendment <br />Freestanding Sign Size <br />FILE NO: 758.09 —10.28 <br />Background and Analysis <br />The applicants, owners of the Marketplace Center, applied for an amendment to their <br />PUD approval last fall, appearing before the Planning Commission and City Council in <br />November. The City Council expressed support for the applicant's freestanding sign <br />expansion to approximately 484 square feet (from its current 400 square feet), with a <br />series of comments related to design and materials. The applicant was instructed to <br />redesign the sign consistent with those comments and resubmit to the Council. <br />The Council's direction for design and materials is summarized as requesting: <br />a consistent dark background <br />more consistency with color of sign messages <br />brick wrapping the poles <br />A new sign design has been submitted for Council review. The proposed design shows <br />a consistent dark green background, with sign messages a consistent lighter yellow, the <br />exceptions being "DealsMart" and "NAPA" which rely on specific corporate color <br />images. <br />The proposed materials are not consistent with the request made by the Council in <br />November. The applicant proposed to wrap both the metal poles and the rock -faced <br />block base with "Acrylic Stucco also commonly called "Dryvit or "EIFS Although the <br />photo rendering of the proposed sign does not show it, this treatment is detailed in the <br />accompanying construction drawings. <br />11 <br />