04-27-2005 Council Workshop Agenda

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Pi n of Action Each spring, your Board of Directors dedicates a day w discussing the direction of the Twin Cities North Chamber of Commerce. After reviewing where we have been, priorities are established for the coming year and beyond, all in an effort to better serve our members' needs and interests. Your Chamber is a strong and viable organization. Your Board is committed to furthering the chamber's growth and development, keeping in mind the ever- changing business environment in which we are all operating. Your chamber leadership wants the Twin Cities North Chamber of Commerce to continue to be the "Chamber of Choice" for all businesses located in the communities we serve. TWIN CITIES NORTH CIIAMER OF COMMERCE PRIORITIES OF 2004 -2005 Membership Growth and Retention • Actively pursue prospective members in the northern suburbs through volunteer, staff and board recruitment. • Grow our membership by a net of 10 %. • Establish a retention plan in which all members are personally contacted at least twice a year, and increase the participation of the Board of Directors in the retention process. • Re- establish our ties with all members by incorporating focus groups, face -to -face retention calls, and increasing the response rate of our annual survey. • Maintain a retention rate of at least 85 %. Membership Involvement and Benefits • Create a marketing piece to increase the awareness of the values and benefits of chamber membership to existing members as well as prospective members. • Enhance our current new member orientation by adding a quarterly new member social, in which Board members and volunteers will be encouraged to attend. • Establish a member -to- member discount or promotional program. • Design, distribute and promote a yearly sponsorship piece to promote sponsorships on all chamber programs and events. • Enhance our public relations pieces to include benefits of membership along with testimonials from existing members. Business Advocacy • Revitalize the Business Affairs Committee to assist in establishing issues topics, forming additional policy statements and serving as the representatives for the Twin Cities North Chamber regarding public policy issues. • Continue advocating and lobbying on business issues that affect our members. • Enhance the current Issues Forums to include relevant topics for businesses such as increased programming on health care, transportation, education, fiscal awareness, etc. • Add a member - driven committee that focuses on Manufacturers and their business issues. • Publicize and enhance the Business Councils for each of the communities we serve. Focus on engaging the business community in quarterly issues meetings with the individual cities, business members and community activists. Organizational .Structure • Increase overall bottom -line revenue to slowly build a reserve fund.