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05/17/2005 18:02 18776885933 <br />.eased Cell Sites. <br />What's behind this wave of mergers and buyouts? <br />Possibly the biggest factor driving consolidation is market <br />maturation. According to Cellular Telephone Industry <br />Association projections for 2005, there are approximately <br />170 million wireless customers in the United States. <br />This is approximately 58 percent of the U.S. population <br />of 293 million, and a much larger percentage of those <br />age 12 or older. As a result, industry growth has slowed <br />and cellular service has become a commodity. To draw <br />in new customers, carriers have been adding new <br />features such as camera phones and Internet access, <br />while cutting prices to draw in new customers and lure <br />old ones away from competitors. <br />Another important factor is a change in Federal <br />Communications Commission (FCC) regulations that <br />became effective on Jan. 1, 2003. At that time, the FCC <br />eliminated the Commercial Mobile Radio Services (CMRS) <br />spectrum cap and cellular cross - interest rules that had <br />previously been in effect. As a result, there are fewer <br />restrictions an the amount of the CMRS spectrum that a <br />single company can hold in a particular geographic area, <br />which opened the market to the current mega - mergers. <br />While average revenue per user has been declining due <br />to price cutting in the face of competition, costs for cell <br />sites continue to rise. A few years ago, when expanding <br />cellular networks as fast as possible was a priority, <br />generous lease agreements were signed, often with <br />automatic escalators, or built -in annual increases. Today, <br />cellular providers must evaluate the cost/benefits trade -offs <br />of each available site, to optimize their overall wireless <br />network and balance the required wireless coverage <br />while minimizing costs. <br />i . <br />p 1 <br />NCOME PER CELLULAR CUSTOMER , <br />i1 <br />tl <br />z' • L ..... b,....5.. . <br />s' \ 4`(I , ....;., <br />COST PER CELLULAR CUSTOMER p. .,.- <br />t <br />L <br />• <br />00 01 02 03 0 05 08 07 00 00 10 <br />PAGE 07 <br />Redundant Sites Resu Ling from Mergers <br />Looking just at the Cingular /F,T &T merger as an example, <br />the new combined Cingular n 3twork had a combined total <br />of approximately 52,000 site; , after the companies <br />divested radio wave spectrur L and network assets in 13 <br />cities in 11 states, as required by federal regulators as <br />a condition of the sale. Of tN•se 52,000 remaining sites, <br />approximately 20,000 are tower sites, owned by a <br />handful of tower companies, :3nd 32,000 are non -tower <br />sites. Of the non -tower sites, only about 17,000 are <br />needed, leaving 15,000 redui idant sites to be terminated. <br />F2F engineers are currently e1 aluating the networks to <br />determine which sites to keep, based primarily on location, <br />wireless coverage objectives and cost. In accordance <br />with their agreements, landlords will be notified by the <br />carrier if their site is scheduled to be terminated, <br />Today, approximately 70 pertt nt of all cell site either <br />support multiple carriers, or ar = located very close to sites <br />supporting other major wirele. is carriers, As industry <br />consolidation continues, a large percentage of operating <br />sites today may be affected b changes ahead. <br />