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NORTHWEST ASSOCIATED CONSULTANTS, INC, <br />4800 Olson Memorial Highway, Suite 202, Golden Valley, MN 55422 <br />Telephone: 763.231 .2555 Facsimile: 763.231.2561 planners @nacplanning.com <br />MEMORANDUM <br />TO: Mayor Blesener and Little Canada City Council <br />FROM: Stephen Grittman <br />DATE: November 16, 2005 <br />RE: Little Canada — Sign Ordinance Moratorium <br />FILE NO: 758.10 - 05.09 <br />We continue to research the issues related to the billboard regulations cited in recent <br />newspaper articles about the Cities of Hopkins and Eden Prairie. We have collected <br />information from various communities' responses to this issue, as we have just received <br />information from the law firm representing the City of Hopkins. In summary, that <br />information includes a few suggested ordinance amendments, and the central issues <br />that the billboard applicants are looking for. These include the following: <br />1. Content -based regulations. The applicants seek to have ordinances thrown <br />out that create illegal distinctions based on the content of the sign (or <br />sometimes the applicant's identity). <br />2. Commercial vs. non - commercial speech. Another content -based challenge <br />that attacks an ordinance that treats commercial and non - commercial speech <br />differently, especially in the same locations. The ordinance should have an <br />express permission for non - commercial speech. <br />3. Severability. The applicants look for ordinances that would allow them to <br />have the entire ordinance declared invalid (rather than just a small sub- <br />section). This allows them to then work in an unregulated environment. <br />4. General size restrictions. One approach being taken is to ensure that the <br />maximum size for ANY sign in the community is far less than the standard <br />billboard size of 14' by 48'. <br />5. The signs proposed by the applicants in these cases are changing electronic <br />signs, with messages that change every 6 to 10 seconds. This issue may <br />also be addressed in the ordinance. <br />