10-26-2005 Council Agenda - Laserfiche WebLink

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All sign faces can be changed, with varying degrees of difficulty. Even the so- called neon sign is a change, as its face can be designed to appear quite different in the daytime than at night. reducing energy consumption and increasing the length of the life of the light source. Today, variable message signs can display high quality images in full color with excellent energy efficiency, as can be predominately witnessed in many coliseum and stadium complexes. The signs utilize computers and electronic circuit boards to accomplish switching of incandescent bulbs, low - voltage bulbs, light emitting diodes, or small CRT tubes (video screens), enabling the display of an unlimited number of messages, with the computer controlling the timing between each message. Electronic circuits also control the brightness of the display, allowing afull range of dimming to match ambient light conditions, thus assuring continued readability. orm of copy Electronic message center signs range from small panel notification systems to huge scoreboards or entertainment installations, such as those seen in Las Vegas, Nevada. Much of this has become possible through the use of computers, both in the manufacturing of the products and in the systems' operations. The sophisticated hardware that is now available makes maximum readability possible for the viewer. New signs offer minimal energy use simultaneously with nearly magazine quality images. These displays are now able to display longer messages with full control of timing, so the complete message can be easily read by passing motorists. The message can easily be programmed to change days, weeks, or even months in advance, or on Variable message signs are used by businesses that want the flexibility to control and change their own message to meet their needs and the needs of their customers. • Large corporations have used such devices for years, in forums ranging from sports stadiums to Times Square. They like the ability to advertise their products in a dynamic format in which they can change their messages frequently and easily. • State highway departments have also realized the value of electronic message centers, and are increasingly using them to inform and direct traffic in large metropolitan areas, where government studies have demonstrated their value in easing traffic congestion and increasing traffic safety. Large -scale urban studies are currently being done to expand message center use in this area, with other "intelligent" components, to create integrated intelligent transportation systems. Under the Manual on Uniform Traffic Control Devices (MUTCD), they are used for regulatory, warning, and guidance purposes related to traffic control. • Banks have for years used the familiar time and temperature units. • National chains, such as Walgreens, incorporate an EMC in almost every free - standing sign installed at their new store locations. • Small businesses are quickly realizing the advertising power of these dynamic visual communication devices as most people in a community look at the signs frequently. Although EMCs have been quite expensive in the past, often costing around 530,000 or more for a small, simple unit, recent technological breakthroughs have drastically reduced production and operating costs, bringing them within an affordable range. • Entertainment establishments, restaurants, casinos, and theme parks use EMCs extensively to create a district or zone effect. eignline d0.pmd 3/13/2003, 12:45 PM 3