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4PROPOSAL FOR BRAND AND LOGO REFRESH DESIGN SERVICES — CITY OF LITTLE CANADA <br />CONFIDENTIAL <br />© NEUGER 2026 <br />1 Modernize the City <br />Logo Typography <br />Update the typography <br />within the existing logo while <br />preserving the historic symbol <br />and ensuring usability across <br />print and digital platforms. <br />2 Establish a Clear, <br />Accessible, and Documented <br />Brand System <br />Refine primary, secondary and <br />grayscale color palettes, confirm <br />accessibility standards consistent <br />with WCAG 2.1 Level AA and <br />develop a comprehensive brand <br />guide to support consistent use <br />across all city communications. <br />3 Provide Flexible Graphic <br />Elements for City <br />Communications <br />Create supporting design elements <br />that help the city maintain a <br />consistent visual presence <br />across its website, printed <br />materials and communications. <br />PROJECT GOALS <br />Project Goals