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Minnesota Cities: <br />Building Quality Communities <br />KEY MESSAGES <br />Key messages are concise, memorable phrases that have meaning for target audiences. The <br />phrases describe the mission of an organization or program and help to focus efforts to achieve <br />that mission. <br />The key messages for the Building Quality Communities campaign are based on what we learned <br />from our focus group discussions and interviews with citizens, key influencers, and legislators. By <br />integrating the BQC key messages into your city's communications, you can convey the connection <br />between what cities do and quality of life in your community. (Please see sample ads in right <br />folder pocket.) <br />KEY MESSAGES FOR CITIZENS <br />Cities... <br />• ... work for safe neighborhoods <br />• ... create economic vitality <br />• ... provide opportunities for all citizens <br />• ... value children and families <br />• ... encourage citizen involvement in community building <br />• ... foster pride in community <br />• ... work in the interest of citizens <br />• ... plan for the community's future <br />KEY MESSAGES FOR LEGISLATORS <br />Cities... <br />• ... plan for the community's future <br />• ... encourage citizen involvement in community building <br />• ... work in the interest of citizens <br />• ... improve the quality of life for Minnesotans <br />For more information and resources, visit the League's BQC Web site: www.lmnc.org /bqc /home.html <br />Page 16 <br />