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North Suburban Access Corporation <br />(CTV North Suburbs) <br />CTV MISSION STATEMENT <br />Building our communities by <br />Providing access to services, tools and training to <br />Facilitate communications through electronic media <br />Instructions <br />Below please find the suggested strategic goals. These goals were developed through an <br />analysis of the notes from the Strategic Planning Study Session held on April 14 as well as <br />an examination of the relevant outcomes of the needs assessment process. <br />As we move forward with further developing the plan, I will develop strategic initiatives for <br />each goal that will be necessary in order to reach the goal. Under each strategic initiative will <br />be tasks that will be necessary to fulfill each initiative and fulfill each goal. This is a building <br />block process. What you see below is the first step in the development of the <br />strategic /business plan. <br />STRATEGIC GOALS <br />Strategic Goal 1: Raise the Level of Awareness of CTV and its Services <br />Undertake a series of one time and ongoing activities including the development of marketing <br />and public relations plans. The primary goals will be to (1) raise the level of awareness and <br />CTV among the cities, schools, and the public; (2) engage the cities, schools, and public in <br />using CTV services including new services developed pursuant to Strategic Goal 4, and (3) <br />increase the perceived value of CTV. <br />Strategic Goal 2: Build Sustainability: Expand and Diversify Funding Sources. <br />Expand and diversify funding sources and maintain vigilance regarding regulatory actions at <br />the state and federal level that will negatively impact the sustainability of CTV. Complete the <br />franchise renewal process with Comcast with a result that maintains or increases the level of <br />support provided under the current expiring franchise. Maintain high quality management. <br />Strategic Goal 3: Explore the Opportunities Presented by Making Changes to CTV <br />Organizational Structure <br />Explore and transform the organizational and board structure of CTV to more broadly <br />represent the community in addition to the local governments. Involve community members <br />on committees and create a more engaged Board of Directors. <br />34 <br />