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It is wise to use a variety of informational - gathering tools when conducting a needs <br />assessment in any subject area. However, it is critical to use a variety of tools when dealing with <br />an arena driven by rapidly changing technology, such as cable communications. <br />The Buske Group gathered information using a number of established and widely <br />accepted research methods, including: (1) five community focus group sessions, featuring a <br />group brainstorming portion and the completion of standardized questionnaires by the <br />participants; (2) an on -line survey; (3) a statistically valid telephone survey of Comcast cable <br />subscribers in the 10 member cities; (4) a review of PEG Access activities; (5) meetings with <br />PEG Access staff; (6) an on -site examination of the PEG Access facilities and equipment, <br />including eight of the 10 member cities' council chambers production equipment packages; and <br />(7) face -to -face interviews with I -Net and PEG access users during nine (9) on -site meetings. <br />The major findings and primary recommendations that arose from the research and <br />analysis activities conducted by The Buske Group are provided in the following sections of <br />this Executive Summary. A more detailed presentation of the analysis and recommendations <br />is contained in the full text of the Community Needs Ascertainment report. <br />3 <br />