07-25-2012 Council Agenda - Laserfiche WebLink

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PEG Access Promotion and Outreach (e.g., better promotion of CTV programming; CTV programs on Comcast's interactive program guide; more effective marketing of CTV channels and services) • PEG Access Facilities and Equipment (e.g., laptop editing systems for checkout; standardization of equipment; updated equipment / upgrade plan) *: PEG Access Training (e.g., media literacy training; online training videos) • PEG Access Funding (e.g., budget for equipment maintenance and upgrade; more funds for budget) The primary findings of the telephone survey of Comcast subscribers are as follows. See Section III of this Executive Summary for recommendations resulting from these findings. • In general, the telephone survey respondents indicated that they are satisfied with the Comcast cable TV service. • Almost 90% of the telephone survey respondents rated the reliability of Comcast's cable TV service and the quality of the picture and sound as "good" or "very good." The item that received the lowest rating was "the fairness of the rates charged by Comcast for cable TV service ", which was rated as "good" or "very good" by only 14.3% of the respondents. • Nearly half of Comcast subscribers are "triple play" subscribers which subscribe to both telephone and Internet service, in addition to cable TV service. • Nearly half of the telephone survey respondents said they most often use Comcast's on- screen guide to find programming information, far more than any other method. • About half of the telephone survey respondents said they have watched a CTV channel (most frequently watched are channels 14, 15 and 16). • A very large majority of all telephone survey respondents said it is either "important" or "very important" to have local cable TV channels that feature programs about area residents, organizations, schools, government, events and issues. • When all telephone survey respondents were asked how interested they would be in watching each of 10 different categories of programming, they indicated that they are most interested in local news & information programs, followed by live concert programs and programs about local history, arts and artists. vi 7