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4. Employee Conduct <br />In general, professional employee conduct <br />is already governed by policies such as an <br />ethical code of conduct that addresses <br />what is "right" and "wrong" in terms of <br />employees' behavior, and sets out the <br />consequences should a violation occur. <br />Twenty -one of the reviewed policies <br />addressed employee conduct in their <br />professional capacity, with the majority of <br />them referencing existing policies by <br />either using direct quotes or simply <br />providing links or reference numbers on <br />where to look further. <br />In addition to a standard conduct code <br />that addresses things such as racially <br />offensive language, some of the policies do <br />address issues more specific to social <br />media, including respecting the rules of <br />the venue, striving for transparency and <br />openness in interactions, and being <br />respectful in all online interactions. Other <br />policies expressed an expectation of <br />"trust" that employees will provide <br />professional -level comments or content <br />whether in their professional or personal <br />lives. <br />None of the policies reviewed directly <br />address the consequences of <br />inappropriate conduct on personal social <br />media sites: However, outlining which <br />aspects are simply recommendations for <br />personal behavior and which ones are potential grounds for dismissal might be useful for <br />employees and their managers trying to navigate and define the parameters of the <br />personal /professional divide. <br />Sample language outlining employee conduct <br />expectations when using social media <br />A summary of the key points of ethical Social Media <br />conduct are reproduced below: <br />1. Customer protection and respect are paramount. <br />ii. We will use every effort to keep our interactions <br />factual and accurate. <br />iii. We will strive for transparency and openness in our <br />interactions and will never seek to "spin" information <br />for our benefit. <br />iv. We will provide links to credible sources of <br />information to support our interactions, when possible. <br />v, We will publicly correct any information we have <br />communicated that is later found to be in error. <br />vi, We are honest about our relationship, opinions, and <br />identity. <br />vii. We respect the rules of the venue. <br />viii. We protect privacy and permissions. <br />State of Delaware <br />Sample language describing standards for content <br />created by individuals using professional accounts <br />"[The] lines between public and private, personal and <br />professional are blurred, By identifying yourself as a <br />State employee, you are creating perceptions about your <br />expertise and about the State by legislative stakeholders, <br />customers, business partners and the general public...Be <br />sure tliat all content associated with you is consistent <br />with your work and with the State's values and <br />professional standards." <br />State of Utah <br />77 <br />