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SITE-SHARING. <br />Sharing cell sites —th.ekcy <br />to success <br />The Exploding Demand for Cell <br />Sites In the first dozen years of <br />the US cellular industry, wireless <br />operators of two cellular bands installed <br />some 20,000 cell sites. <br />According to industry estimates, <br />aver the next five years that number <br />will increase to between 100,000 to <br />160,000 by the expansion of existing <br />cellular services, the operators of the <br />six new PCS bands and the operators of <br />the two ESMR bands. This represents a <br />buildout rate of at least 10 rimes that of <br />the cellular industry in the previous <br />decade. <br />The result is an unprecedented level <br />of pressure on the industry its human, <br />financial and physical resources and the <br />zoning boards who must cope with the <br />increasing requests for sites in their <br />jurisdictions. <br />This increased site demand will have <br />echoes throughout the world, as devel- <br />oped countries deploy PCS and devel- <br />oping countries discover that they can <br />use wireless to "leapfrog' over their <br />chronic wireline building bottlenecks. <br />Responding to requests from PCS <br />and other wireless operators, the federal <br />government has instituted laws, regula- <br />tions and policies designed to satisfy <br />the burgeoning demand for cell sites. <br />The law comprises Section 704 of <br />the Telecommunications Act 1996 <br />which preserves the authority of the <br />country's 18,000 local zoning boards, <br />but clarifies when the exercise of that <br />authority can be preempted. The ruling <br />specified that a zoning board cannot <br />or health concerns if the proposed site <br />conforms with federal regulations. <br />Court review procedures are estab- <br />lished for operators who believe they <br />are being treated unfairly. <br />Finally, the executive branch is <br />instructed by Congress to assist wireless <br />operators in acquiring access to sites by <br />providing. for example. access to feder- <br />al properties, and by working with the <br />states on site acquisition programs. <br />The regulations are amendments to <br />Section 332(c) of the FCC's rules to <br />reflect, amplify and administer the pro- <br />visions of the law as described above. - <br />The policy is the resultant announce- <br />ment from the executive branch. The <br />US President has ordered that Federal <br />buildings be made available for siting <br />of wireless equipment. This includes <br />35,000 postal facilities nationwide, <br />which are now offered through a joint <br />arrangement for wireless- siting <br />purposes between UniSite, a shared <br />site manager in Richardson, Texas <br />discriminate among operators of essen- <br />tially equivalent services. For example, <br />a zoning board cannot have a policy for <br />PCS operators that is different from its <br />policies for cellular operators. <br />Zoninkboards also cannot either <br />explicitly or by effect, prohibit the <br />placement of cell sites altogether. They <br />must give explicit. written, reasoned <br />arguments in support of any rejection <br />of a siting request. And they cannot <br />deny a request based on environmental <br />30 <br />E9tOti9 :191 <br />Page 101 <br />by Cr Ray W. Nettleton, UniSite, Inc. <br />and the United States Postal Service. <br />The reaction of local authorities <br />nationwide to the issue of wireless sites <br />varies, from a "not in my back yard" <br />stance to actively facilitating siting at <br />county and city buildings. Some local <br />authorities have declared a moratorium <br />on new sites, requiring that all new <br />installations are on existing sites. Bur <br />Maryland is among several states. <br />along with some county and city gov- <br />ernments, that has issued policies to <br />offer Government awned sites to wire- <br />less operators. <br />Private concerns such as power utili- <br />ties, banks, and convenience stores have <br />followed the government lead by offer- <br />ing their sites for wireless use. Although <br />difficult to pinpoint. it certainly appears <br />that the number of sites now available is <br />approaching the 100,000. <br />The limited supply of cell sites <br />Despite the favorable response of the <br />federal government and others to the <br />opportunity for increased revenue from <br />wireless sites, it is still unclear that the <br />supply is going to meet the demand. <br />The gaps between supply and demand <br />fall into four main categories: - Unsuit- <br />able sites: Some government buildings <br />and convenience stores are not ideal for <br />optimum radio coverage. Some are one <br />storey buildings situated among a <br />middle of a cluster of skyscrapers, or at <br />the bottom of a valley; others are struc- <br />turally incapable of supposing a base <br />station or they have little room for <br />equipment placement. <br />Although an organization may offer <br />500 buildings as wireless sites. it does <br />not necessarily mean that all of them <br />are suitable sites. In some cases, only a <br />few are suitable for siting. <br />Clustered locations: Wireless base <br />stations must be dispersed correctly <br />over a service area to allow for maxi- <br />mum radio coverage. Often an entity <br />such as a local government authority <br />maintains several buildings clustered <br />in a particular area. Once again, there <br />d'1,1 -..' ;id I Pdi <br />