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11-12-1986 Council Agenda
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11-12-1986 Council Agenda
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DRAFT DRAFT <br />5. Actions Required to Move Forward. <br />Month Activity <br />1. Design /Print Brochure for Council. <br />/ Request funding from various communities. <br />& Assemble the management committee. <br />/ Solicit funds from land owners, brokers, etc. by mail. <br />2. Begin process of selecting advertising agency. <br />Gain commitment for the project from communities. <br />Solicit Corporate commitment and contributions. <br />Secure interim funding. <br />3. Choose advertising agency. <br />Begin marketing material production (Video /Print). <br />Testify, or otherwise obtain community commitments. <br />Refine /gain agreement on initial marketing plan. <br />Collect small and large corporate funding commitments. <br />4. Continue production of marketing materials. <br />Finalize marketing plan. <br />5. Complete marketing materials. <br />Implement marketing plan: <br />Promotion blitz. <br />First media advertisements. <br />First direct mail ads. <br />6. Second media advertisments. <br />Prospect handling. <br />Bus tour preparation. <br />7. First bus tour. <br />More promotional activities. <br />24 <br />DRAFT Revision 6.1, 9/08/86, Page 9 DRAFT <br />
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