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- -- East Metropolitan Joint Venture Proposal - -- <br />3. Goals & S'trategies <br />Initial goals for the coalition would be to: <br />1. Establish an Identity for the region. Portray the <br />region as the greatest area of significant opportunity <br />In the Twin Cities Metropolitan area today. <br />2. Demonstrate our commitment to accomplish significant <br />change In Twin Cities development. <br />3. Sell the many attractive amenities In the community, <br />such as executive - quality housing In the area, <br />attractive land for more development, better traffic <br />conditions, and much more. <br />4. Demondtrate current demand for commercial and Industrial <br />development In the area. <br />This would be accomplished by: <br />e> <br />Creating professional marketing materials for the East <br />Metro area, such as brochures, advertisements, and video <br />productions. <br />Organizing selling tours to educate for real estate <br />developers /brokers and residential home builders /brokers. <br />Developing and presenting the long -range marketing plan for <br />commercial and industrial development to significant <br />developers to accelerate real estate development plans. <br />Organizing "one -on -one" selling to specific, targeted <br />developers, companies, or both, which potentially have a <br />substanclal, positive Impact on the economic development of <br />the area. <br />Revision 7, 11/17/86, Page 5 <br />70 <br />