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aP flan <br />CEO, USAgain <br />GET UPDATES FROM MATTIAS WALLANDER <br />` ».. ax Hn M Like <br />This Earth Day, Take the Not One <br />Sock. Pledge <br />Postcd: 04119/11 06:08 PM ET <br />React> Inspiring I 1 Enlightening infuriating ; Scary <br />Helpful <br />Amazing <br />Innovative Adorable <br />Follow > +` Earth Day , 2011 Earth Day , Day Earth 2011 , Earth 2011 Day , Earth Day 2010 , Earth <br />Day 2011 , Earth Day Causes , Earth- Day - Impact , Green News <br />This April 22, Earth Day will once again provide us all an excellent opportunity to reflect on our consumption habits. Its <br />a day when some of us may decide to start using earth friendly cleaning or beauty products, adopt reusable bags for our <br />shopping trips, or drive less, But most of us still don't realize that some of the most egregious environmental damage we do <br />starts in our closets, Clothing and textiles have a huge impact on the environment. <br />According to the EPA, Americans consume a whopping 65 pounds of new clothes per person each year. That's a huge <br />amount of clothing for each individual. And when the new comes in, the old must go out. Americans create approximately <br />12.4 million pounds of textile waste each year, which adds up to 177 pounds of waste per household per year. When it gets <br />discarded, about 85 percent of it goes directly into landfills. <br />That's a shame, since 100 percent of all textiles and used clothing, no matter how outdated or shoddy, can be reused or <br />recycled in some way. This Earth Day, let's recognize that just because a piece of clothing is unwearable, out of style, or <br />stained, it shouldn't go in the garbage. <br />Call it the Not One Sock Pledge -- a pledge to avoid dumping your old clothing in the garbage -- not old sheets or towels, <br />not your acid washed jeans -- not one single sock. Take the Not One Sock Pledge and do your part to keep textiles out of <br />landfills from this Earth Day to the next. <br />There are tons of ways to reuse and recycle clothes and textiles. For items like ripped sheets, or old towels, and single <br />socks you may not even realize there are other options besides the trash. For instance, many animal shelters will take used <br />bedding of any kind to make beds for animals. You can always cut up old T -shirt to use for rags -- saving clothes and paper <br />towels from landfills. Use old jeans to patch up and mend other items of clothing. Put fabric aside for use in crafts projects. <br />Give some of your really out of style pieces in the dress up bin of your favorite little kid. Host a clothing swap with your <br />friends. <br />And while donating them to charity is of course a great option -- that's recycling too, after all -- most of us don't have time to <br />research a good cause and arrange for a pickup or drop off, no matter how altruistic we like to consider ourselves. <br />At USAgain we're asking people to take the Not One Sock Pledge with our Earth Month Contests. We are challenging U.S. <br />schools to collect as many pounds of clothing as they can during the month of April. The top three schools will be rewarded <br />cash prizes. Also, USAgain is aiming to collect six million pounds of clothing during the month of April. So take the Not One <br />Sock Pledge and see if you can commit to one year of not throwing any single textile in the trash this year. <br />Follow Mettles Wallander on Twitter: www.twitter.com/MattiasWall <br />www.usagain.com <br />40 <br />