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Little Canada Planning Commission <br />30 March 1983 Page Two <br />The comparison provided by Mr. Brody further illustrates how other cities' <br />regulations imposed upon the Little Canada Mall would result. <br />B. Window Signs <br />As noted above, we view advertising or at least extensive advertising <br />through signing as questionable. Our opinion is based primarily upon <br />public safety considerations as it relates to drivers and distractions. <br />It is our opinion that the proposed regulations to regulate window signs <br />are a positive step and in one fashion or another should be pursued. <br />Based upon our conversations with Mr. Brody, it is our understanding that <br />on freestanding business window signing will be limited to a maximum of <br />120 square feet. Furthermore, in a shopping center setting, window <br />signing will be proposed as 25% of an individual business frontage or a <br />maximum of 50 square feet. This represents a reduction upon our suggestion <br />from an initially proposed 150 square feet for both freestanding uses and <br />individual shopping center business. <br />As initially proposed, Mr. Brody's draft would be generally added to the <br />district provisions. We, however, recommend that if window signing is <br />addressed by the Ordinance that it be in Section C of the Sign Section and <br />that it apply only to commercial and industrial districts. <br />RECOMMENDATION <br />As mentioned previously, in view of the fact that signs are as much a policy <br />as technical matter, we have no firm recommendation on the draft amendments <br />as proposed to date. We do, however, believe addressing freestanding pylons <br />and subsequently limiting window signing as a positive approach to overall <br />business signing. <br />cc: Joe Chlebeck <br />Ed Locke <br />Tom Sweeney <br />Norm Brody <br />.1'7 <br />MAR <br />M 1 <br />CITY OF <br />LITTLE CANADA <br />