07-08-1992 Council Agenda - Laserfiche WebLink

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BEVERAGE ALCOHOL ALMANAC Vegas Fun for Twin City Night Spots with PLAY 21 Concept Marijo Greeman is promoting her new ertertainment business In the Twin Cities metro area with plans to expand statewide by summer. PLAY 21 is a unique concept that brings the excitement of Las Vegas to the local night spots. Margo provides the regulation Blackjack table and trained dealers for bars and clubs who want to give their customers entertainment and a chance to try Lady Luck. The cost to play is minimal and there Is no pay -off. The enthusiasm and excitement keeps the customers coming back. Currently PLAY 21 Is located In such "Hot Spots" as William's Night Club and Peanut Bar, Nor- rim Jean's in Minneapolis and at Streamer's in Moundsview. Research done at William's Night Club showed that people who play the game tend to patronize the club longer and oftener that folks who just come to drink and dance. Blackjack, the most popular game played In Las Vegas creates following in any establishment, says Marijo. PLAY 21 markets in the game as a permanent feature that can be played night after night. However; they are not limited and also do private functions and special promotions. To try Lady Luck in your establishment call Marijo at (612) 560-4962. Heileman Plans Strong Push for Schmidt The G. Heilman Brewing Com- pany, Inc. has selected W. 8. Doner and Company, Baltimore, to handle advertising for J. Schmidt Beer of Minneapolis/St. Paul. Doner will be responsible for developing multi -media advertis- ing that will promote Schmidt Beer In Minnesota and North and South Dakota. Doner has established a theme for the campaign, "Honest to Minnesota ", which features original music set against scenes of life In Min- nesota. "It's fast paced, It's ex- citing, it's action," said Herb Fried, Doner's chairman of the Board. The campaign will break In early Summer. "Over the years, Doner has done an outstanding job in creating advertising for many Heileman products," said Marijo Greeman Russell G. Cleary, Chairman and Chief Executive Off leer, G. Heileman Brewing Company. "The Schmidt assignment is the opportunity for another success." W. B. Doner and Company has offices In Baltimore, Chicago. Cleveland, Detroit, London, Mon- treal, SI. Petersburg, and Toron- to. Estimated 1988 billings are just over $300 million. Consumption of Wine Tops in Dakota's Although U.S. wine consump- tion for 1986 remained even with the year before, shifts from state to state have lessened the gap bet- ween the heaviest and lightest drinking stales. • While two of the three stales with highest wine consumption posted slight downturns, the four states with the biggest percen- tage gains were among the lightest wine consumption states, North Dakota led the gainers with a 16S% consumption In- crease. South Dakota posted the second highest gain, 11.4 %. Iowa, Utah and North Carolina rounded out the top five. Arkansas experienced a 29.6 drop, the largest shift of any state and also ranked last In wine con- sumption. Virginia's consumtlon fell by 10.1%, followed by Col- orado, Wisconsin and Louisiana, each of which lost more than 8% of total consumption. Experts contend that the balan• cing out of statewide consunip- tions Is due to antl•alcohol and anti -drunk driving movements, as well as national health trends. Overall wine consumption was the same as the previous year, counting wine coolers, but would have dropped to an eight -year without the coolers which expand- ed dramatically In 1986 but hit a roadblock In '87. Nicolas Furlotte, editor of New York -base Jobson's Liquor Handbook, estimates the cooler market grew only 4% in '87 to 57 million cases. He said Job - son's Is estimating 2.6% growth In '88, although those estimates could change. "11 could easily go down; I'd say the market Is at a critical Juncture," he said. "We're forecasting a little bit or growth, but I Think well know better by the end of first quarter." k Distributors of Domestic and Imported Beers And a Complete Line of Specialty Beverages - Senuuiij flee TUItu Cihj Mau Auto 3225 SPRING ST. N.E. MINNEAPOLIS, MINN. 55413 331-7911 Page 26 • SWB MARKETING, April 1988 -25