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FRED SCHLETTY <br />2525 Edgerton <br />St. Paul, Minnesota 55117 <br />(612) 483 -0820 <br />CAREER SUMMARY <br />Small business operations management with more than 20 years experience in business ownership and <br />administration, sales, service /repair, marketing, advertising, training, and dealer /customer relations. Highly <br />skilled and effective at communicating, problem - solving, and maintaining harmonious interpersonal <br />relationships. <br />PROFESSIONAL EXPERIENCE <br />BURNET REALTY, Real Estate Sales, White Bear Lake, Minnesota, 1992 - <br />Realtor, specializing in residential property <br />SUBCONTRACT ASSIGNMENTS, 1991 <br />MTI DISTRIBUTING CO, Distributor of Toro products, Plymouth, Minnesota, 1989 - 1991 <br />Marketina /Sales Consultant <br />• Provided marketing, customer service, and technical consultation to enable dealers to increase Toro's <br />market share. <br />• Developed and implemented advertising programs to benefit dealers. <br />• Initiated and facilitated improvement in consumer dealer base telephone sales, marketing, and display <br />advertising skills. <br />• Created periodic dealer marketing newsletter. <br />• Conducted dealer meetings utilizing a team- oriented approach; created and conducted short seminars <br />on various topics to increase business. <br />• Increased sales by 30 percent, through a highly successful ad campaign, in the premium mower market <br />that has declined 10+ percent in the last 10 years. This campaign is highly recognized as the leader, <br />and most successful of all related marketing plans in the Twin Cities area. <br />• Excelled in group advertising, organizing, and assisting dealers and individuals with ad planning, and <br />dealer training on selling skills and product knowledge. <br />• Worked with outside sales personnel to resolve dealer problems. <br />CAPITOL CITY SALES & SERVICE, Sales and service of several lines of outdoor power equipment, St. Paul, <br />Minnesota, 1972 - 1989 <br />Owner /Manager <br />• Managed all operations, building one of the largest power equipment sales and service companies in <br />St. Paul. <br />• Developed and administered policies, including warranty policies. <br />• Hired and trained employees, and maintained excellent service and sales departments, establishing a <br />reputation for quality and customer satisfaction. <br />Designations: <br />• Toro Master Service Dealer <br />• Lawnboy Master Service Dealer <br />• Poulon Master Service Dealer <br />Page 72 <br />