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515 Little Canada Road, Little Canada, MN 55117 -1600 <br />(612) 484 -2177 / FAX: (612) 484 -4538 <br />May 5, 1994 <br />TO: Mayor Hanson and Members of the City Council <br />FROM: Joel R. Hanson, City Administrator <br />RE: Community Survey <br />MAYOR <br />Raymond G. Hanson <br />COUNCIL <br />Beverly Scalze <br />Jim LaValle <br />Steve Morelan <br />Bob Pedersen <br />ADMINISTRATOR <br />Joel R. Hanson <br />Attached is a proposal from Decision Resources outlining survey <br />options as well as costs. Should the City decide to make focus <br />groups a part of the community survey process, representation on <br />these groups can come from many different factions - citywide <br />random sample, rentors, business community members, young <br />parents, over 55, etc. While I feel this would be an interesting <br />concept, the cost per focus group seems rather high. <br />Decision Resources points out that information obtained from <br />focus groups is qualitative and not quantitive. I believe that <br />the Council is looking for quantitive research, therefore, the <br />focus group option may not achieve what the City is expecting. <br />With regard to a business component, the question has been raised <br />as to the number and types of businesses in the City. It is my <br />understanding that there are approximately 160 businesses in the <br />City. Does the City want 100 of these businesses surveyed? <br />Another option presented by Decision Resources, is that the City <br />could do a 380 random sample survey, plus a survey of 20 key <br />businesses in the City, for the $7,500 quoted. <br />It is the recommendation of City staff that the City conduct a <br />400 - random sample community survey. Questions included in the <br />survey would be formulated through workshop meetings attended by <br />the City Council, Department Heads, representatives of the City's <br />various Commissions, etc. The $7,500 cost of this survey would <br />include the cost of the workshop meetings at which questions <br />would be developed and reviewed. <br />Should the Council wish to proceed with a business survey, <br />another option is to have the City formulate its own <br />questionnaire and mail this to all businesses in the City. <br />Decision Resources may be able to give us some sample questions. <br />I believe this to be an economical way to gain input from the <br />business community, while still achieving the results that the <br />Page 14 <br />