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There are two categories of use in the district, however, which <br />have caused the greatest amount of concern, particularly as <br />redevelopment pressure has increased. These are automotive and <br />high traffic commercial services, and outdoor sales display and <br />service. Both of these categories of use affect traffic levels <br />(which in turn affect accessibility), and aesthetics of the <br />commercial corridors. High volume commercial services, most of <br />which are allowed by conditional use permit in the B -2 District, <br />are the prime generators of "franchise architecture ". Some refer <br />to this as "signs disguised as buildings ". A large portion of the <br />attractiveness of an area as a shopping district relates to the <br />architectural impression of the buildings. Franchise architecture <br />erodes the architectural character of an area. <br />The second category concerns outdoor sales, service, display, and <br />storage. Like the commercial service uses, outdoor sales limits <br />the architectural character of an area due to the fact that they <br />are not in buildings. This is not to say that all commercial <br />activities must always occur inside. The White Bear Lake <br />Marketfest farmers' market and sidewalk vendors demonstrate that <br />point. However, there has to be an architectural context to frame <br />the outdoor activities, otherwise the outdoor use looks clearly <br />transient. Transient commercial activities give an appearance of <br />desolation to a commercial district. <br />We would recommend that the B -2 uses, both permitted and <br />conditional, be better segregated from the B -3 uses. How and where <br />that segregation occurs, however, is a function of a much more <br />involved study of market conditions, and community goals and <br />objectives for the commercial districts. Such discussions are a <br />major part of the Comprehensive Planning process, and have not been <br />fully fleshed out in this analysis <br />In summary, the General Business district as a distinct district is <br />not necessarily flawed in the uses which it allows. By better <br />separation of the higher volume service uses (convenience services) <br />from the "shopper's" goods and services, we believe that the <br />district will be better able to create the character which will <br />enhance the community's operation as a commercial center. The <br />primary unstudied issues, however, include market economics and the <br />community's objectives for the Rice Street area. These factors <br />will be more fully addressed as a part of the Comprehensive Plan <br />process this fall and winter. <br />Page 36 <br />