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North Suburban Communications Commission Cable Study <br />In addition, to better understand viewership dynamics and to facilitate <br />management discussion of future audience and PEG Access viewership growth, <br />analysis was conducted by dividing the sample into two separate groups, as follows. <br />The first group are respondents who have seen programming on the channels <br />delivered by CTV. These viewers account for 198 respondents out of the total of 400 <br />and represent 49.5% of the sample. The second group are respondents who have not <br />watched the channels delivered by CTV (or don't recall watching). These "non - <br />viewers" account for 202 respondents out of the total of 400 and represent 50.5% of <br />the sample. <br />While there appears to be much commonality, when looking at these two subgroups <br />some interesting differences do emerge. These differences can be seen, for example, <br />by looking at the top five programming categories for both subgroups ranked by <br />combining the "4" and "5- very interested" answers to gauge a general level of <br />interest in the programming category being tested. The table below illustrates. <br />Viewers <br />Non -Viewers <br />saving "5 -Very Interested" or "4 -Interested" in Catego <br />1. Live Concert Programs <br />52.5% <br />1. Local News Programs <br />26.7% <br />1. Local News Programs <br />52.5% <br />2. Local Sports Programs <br />22.8% <br />3. Local History Programs <br />39.9% <br />3. Live Concert Programs <br />17.8% <br />4. Political Programs <br />33.8% <br />4. Local History Programs <br />16.3% <br />5. Community Festivals <br />29.8% <br />5. Political Programs <br />15.8% <br />For example, while only viewers rank community festivals & neighborhood events in <br />the top five categories, only non -viewers place local sports & recreational activities <br />in their top five categories. <br />Group W Communications, LLC <br />21 <br />19 <br />