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North Suburban Communications Commission Cable Study <br />Demographics <br />Several demographic questions were asked of all survey respondents to better group <br />the interviews and to discover commonality of opinion and viewership habits within <br />these demographic groups. <br />ror example, males and those who have subscribed for more than 5 years are both <br />more likely to pay extra to receive Comcast's high definition channels. The graphs <br />below illustrate. <br />60% <br />50% <br />40% <br />30% <br />20% <br />10% <br />0% <br />Pay extra to receive HD channels? X Gender <br />0 Male 0 Female e <br />r <br />o M <br />co <br />ai <br />Yes <br />No <br />Don't Know <br />Pay extra to receive HD channels? X Length of Subscription <br />O5 yrs or less M6 yrs+ <br />0 <br /><o <br />70% <br />60% <br />50% <br />40%' <br />30% <br />20% <br />10% <br />0% <br />N <br />(V <br />V <br />Yes <br />No <br />Don't Know <br />Group W Communications, LLC 22 <br />24 <br />