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(1) For a Store to be an "Uncapped Store," such Store must (a) participate in the PM <br />USA Scan Data Incentive, and (b) pass ongoing reviews of such Store's PM USA Scan Data to determine <br />if the Store is in compliance with the PM USA Carton Limit. If PM USA verifies the Store's compliance <br />with the PM USA Carton Limit, such Store will be an "Uncapped Store," effective as of the beginning of <br />the STARS Quarter immediately following such verification and will continue to be an Uncapped Store <br />until the Store fails to pass a review by PM USA. <br />(2) If a Store ceases to participate in the PM USA Scan Data Incentive or submits <br />PM USA Scan Data demonstrating non-compliance with the PM USA Carton Limit, in addition to any <br />other remedies available to PM USA, such Store will fail the review and will cease to be an Uncapped <br />Store. Such Store will not be eligible for Promotional Allowances in excess of the Cap Threshold <br />beginning with the STARS Quarter immediately following the failure of such review. Such Store may <br />again become an Uncapped Store only after it passes a subsequent review by PM USA demonstrating <br />that the Store is in compliance with the PM USA Carton Limit. The Store's status as an Uncapped Store <br />will be effective as of the beginning of the STARS Quarter immediately following the successful passing <br />of such review. <br />C. Sales Ineligible for Payment. Payment of PM USA Promotional Allowances will be <br />made only for PM USA products sold in accordance with all applicable provisions of the Agreement and <br />the terms and conditions of the applicable PM USA Promotion. Without limiting the foregoing, PM USA <br />Promotional Allowances are not payable on (1) purchases of promoted PM USA products that exceed <br />sales of such products to adult tobacco consumers during a designated Promotion Period, as determined <br />by PM USA, or (2) any sale that: <br />(a) is not conducted on a face-to-face basis (e.g., mail order, Internet); <br />(b) is made in violation of a PM USA Trade Policy; <br />(c) exceeds the PM USA Carton Limit; or <br />(d) is made to other retail, wholesale, or trade accounts. <br />D. Visibility Requirement. With respect to all PM USA Retail Price Promotions and <br />Marlboro Performance Options, Retailer must place and maintain interior point-of-sale signage that <br />advertises the promoted price of each promoted PM USA product in a location visible to adult tobacco <br />consumers, <br />E. Non -Promoted Price. <br />(1) In the event of the initiation of a PM USA Retail Price Promotion, an increase in a <br />PM USA Promotional Allowance, or any change in a Store's eligibility or election to participate in any PM <br />USA Retail Price Promotion, PM USA may require that such Store not increase its Non -Promoted Price of <br />the applicable promoted PM USA product offered in the previous Promotion Period for the greater of one <br />full Promotion Period or the announced duration of the PM USA Retail Price Promotion, up to three full <br />Promotion Periods, unless such Store incurs an increase in the cost of such promoted PM USA product <br />(e.g., stale excise tax increase or wholesale list price increase by a non-affiliated distributor). <br />(2) Retailer may not increase a Non -Promoted Price to impede the objective of a PM <br />USA Promotion, which is to reduce the price of PM USA Products to adult tobacco consumers by an <br />amount that is no less than the applicable PM USA Promotional Allowance. <br />Exhibit H <br />Page 2 of 2 <br />46 <br />