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ExE <br />CISE: S <br />TYING KPIs <br />Which of the following do you wish to achieve by using <br />social media? <br />Increased website traffic <br />City, official, program, statute, economic awareness <br />Growing an online community of new community members <br />Utilizing influencers/ambassadors/partners to share and <br />distribute your content <br />Generating user -generated content <br />Outreach to media and new PR possibilities <br />Increased community engagement <br />Retention (residents, employees, officials) <br />Recruitment (new residents, new employees, new officials) <br />Real-time, personalized communication and information <br />,r;;,` "rein •allc,ecrpaiiv <br />