07-08-2015 Council Packet - Laserfiche WebLink

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LEAGUE o INNESOTA CITIES CONNECTING el,. INNOVATING S1NC11 1913 RIZ MANAGEMENT INFORMATION SOCIAL MEDIA AND CITIES QUESTIONS AND CONSIDERATIONS Social media Is changing the way we work, cannot and communicate, In a world of social media, the lines between employees' personal and work lives are blurring, and M same ways, being erased. How cities might choose to use those toots to support city work still Is emerging as cities consider possibilities and pitfalls, This memo talks about social media considerations for cities, including who in the olty should use sociai media, whether to user;, centralized or decentralized approach, things to think about if the city wants a formal social media presence, issues related to elected officials and staff who use seals! media personally, "etiquette" considerations, and legal lssuos that on cause concern, Defining Social Media Scala! media primarily are Internet. and mobile -based tools for sharing and discussing information, Social media MOS can post photos, video, aor►nent and post links to other information to creat' content on any imaginable toplo. Sonaetimos this is referred to as "user - generated content" or "consumer -generated media," Social media tools Include; • Social networking sites such as Facehoak, Linlcedin and MySpace, • flogs, • 'Mioroblags such as Twitter, • Video sharing sites such as YouTube and 'Report, • Photo sharing sites such as TwitPic and liilokr, • Wikis, or shared encyclopedias wall as Wikipedia, • RSS feeds, • Mobile phone content uploaded to the Internet, and ever -emerging teohnologiaal tools. How cities choose to use social media still is being pondered at the same time that developers aro adding now tools, applications are merging, and favorites are emerging, It's exalting to watch, and to consider the potential of all these tools to support the work of aides espeoially during tight budgets, But to plunge in headlong without talking through the potential reasons and risks of using social media is setting a city up for diffloulty down the road, Social media, while accessible through the Internet, is generally thought of differently than a oity website. A city website is the official voice of the city, and is recognized as such, Cities typically assign website content development and posting duties to staff as part of their official Job duties. Sometimes those duties include a supervisor's review of content before it is posted to the website. Thig malarial ie provided as gonoral Information and Is not a substitute for legal advloe, Cense your attorney for advloe aoncorning speOUlo situations, 145 UNIVERSITY AVE WEST reptant (651) 281»1200 Mxi (651) 2811299 ST. ?AUL, MN 35103»2044 TOiL mum (800) 9251122 WDlsiwWWLMC,CRO