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5, content <br />The issues of who is allowed to post <br />content on official agency social media Sample language uoneettnlny ountentmanagement <br />pages and who is responsible for "Agencies are responsible for establishing, publishing, <br />ensuring its accuracy came up and updating their pages on social media sites, Although <br />frequently in our interviews and it will be the agency's responsibility to maintain the <br />fourteen of the reviewed documents content, the Office of Public Affairs will monitor the <br />address content management in some content on each of the agency pages to unsure 1) a <br />way. Content management strategies consistent countywide message is being conveyed and ?) <br />g g adherence to the Social Media Policy, The Cffice of Public <br />range from some agencies exerting Affairs also reserves the right to direct agencies to modify <br />minimal editorial controls over content social media content based on best practices and <br />by allowing their employees to write industry norms,' <br />freely in agency Wogs on various <br />mission related topics (e.g., US EPA), to <br />other agencies that keep responsibility for content creation and management solely with <br />the public information officer (e.g,, City of Seattle, Washington). <br />rv>!airfax County, VA <br />In many oases, such as Fairfax County, VA, <br />the responsibility for creating content is <br />given to the department or individual <br />who created the account, with the <br />agency's public information officer being <br />responsible for ensuring the accuracy of <br />the posted information and adherence to <br />existing social media policies. <br />The question of content management <br />with respect to an employees' <br />professional and personal use is left "SPA bloggin,g is a privilege, not right, I ecause of <br />largely unexplored in policy and guideline federal and legal responsibilities, EI'A management <br />documents. However, it was a concern reserves the right to review blog content or to un'invite <br />for many of the professionals we anyone to hlag, <br />interviewed. Outside of official agency Mus 1Crrvia'onrnental Protection Agency <br />social media pages, these professionals —� <br />are more and more engaging in workrelated group discussions on sites such as GovLoop <br />or i,inkedin and leaving online comments in response to work-related topics on external <br />blogs, Ten of the 26 policies reviewed simply instruct their employees to always use a <br />standard disclaimer that distances the employee's opinions and content from the official <br />agency position. <br />Sample language concerning content management <br />"Public Affairs will: <br />• Maintain the blog, including the look and feel and <br />pages for the comment policy, biog description, etc, <br />0 Review each post, This will primarily be for policy <br />and legal issues; other editing will be very light, <br />essentially only to correct spelling or grammatical <br />mista)tes, <br />• Coordinate review with the Office of General <br />Counsel for legal issues. <br />For example, the social media policy and guidelines for the US Mr Force instructs <br />employees to specify, through a disclaimer, that any comments provided by an employee <br />on external social media sites are personal in nature and do not represent the views of the <br />US Air Force, In addition, while not included in their guidelines or policy documents, the <br />US Air Force developed a flowchart designed to help airmen decide how to respond to <br />9 <br />