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BEFORE WE GET STARTED... <br />• Generations play a role <br />10,000 Baby Boomer's :retiring each dayM <br />Gen X moving up the ranks <br />ti <br />Millenniais increasing ;guying and influence Dower <br />Gen Z entering the workforce <br />• What your office does (and doesn't do) matters <br />— Lack of technology upcates <br />— Missing responsive design <br />--- No presence (or consistency) on social media <br />Lack of integrated communications (multiple <br />channels...digital anc traditional) <br />MC Annual ( }_inter nc <br />1 IL.Pol-itii've 1 L.treb ok.roni .tl' rrraii,. <br />Cl'Lj' lc]ty <br />