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SETTING UP YOUR CONTENT <br />MARKETING PLAN <br />The focus today will be on social <br />media initiatives, but think about <br />your traditional channels as we <br />work through your plan. <br />For full content marketing plans, <br />you'll need: <br />1. Brand voice templates <br />2. Audience personas <br />3. Source lists and content ideas <br />4. Content calendars <br />5. Set and measure ROI <br />We're going to keep the focus <br />mostly to social media this <br />afternoon, but keep the above <br />pieces in mind. <br />h��' f.•!111'. '.r '11i ..'.a• '.It ti\; (3!...01111101,:,./ :Jr1 11 <br />