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ti <br />' Total Sign: 70 sq. ft. ; <br />Dynamic:16.5 sq. ft <br />Dynamic: 23.6% <br />(*approximate) <br />Total Sign: 57 sq. ft. <br />Dynamic: 8.6 sq. ft <br />Dynamic: 15.1 <br />The proposed ordinance continues to include the 35% maximum because this provides <br />a reasonable amount of space for the new technology while giving a 2:1 preference to <br />the primary objective of providing a permanent message that allows property owners to <br />identify their locations and citizens to find intended destinations. <br />The ordinance also provides that the remainder of the sign cannot have dynamic <br />capabilities even though not used. This is needed to ensure compliance. It also provides <br />that there can be only one dynamic display on a sign. <br />Minimum Display Time <br />Because there is no ban on dynamic signs and no spacing requirements, the minimum <br />display time becomes critical. If the display time is too short, a driver could be subjected <br />to a view that appears to have constant movement. This impact would obviously be <br />compounded in a corridor with multiple signs. <br />-5 <br />