07-12-07 Planning Comm. Agenda - Laserfiche WebLink

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Ordinance No. 2007- Pa e 7 potential for numerous dvnamic displavs to exist along any roadway if more than one dynamic displav can be seen from a given location on a road the minimum displav time becomes critical If the displav time is too short a driver could be subjected to a view that appears to have constant movement This impact would obviously be compounded m a corridor with multiple signs If dvnamic displavs become pervasive and there are no meaningful limitations on each sign's ability to change frequently drivers may be subjected to an unsafe degree of distraction and sensory overload Therefore a longer displav time is appropriate A constant message is typically needed on a sign so that the public can use it to identify and find an intended destination Changina messages detract from this way r....a.__ _.._____ _._ ~ __. ~ ~ ... .. a sian• In conclusion, the city finds that dvnamic displavs should be allowed on signs but b) Regulations. Dynamic displavs on signs are allowed subject to the following conditions: Dynamic displavs may occupy no more than 35 percent of the actual copy and graphic area. The remainder of the sign must not have the capability to have dvnamic displavs even if not used. Only one contiguous dvnamic displav area is allowed on a sign face• 2) A dvnamic displav may not change or move more often than once every before chanainp to a different displav but the time date or temperature information itself may change no more often than once every three seconds• 3) The images and messages displayed must be static and the transition from one static displav to another must be instantaneous without any special effects 4) The images and messages displayed must be complete in themselves The striekea language is deleted; the underlined language is inserted. 7-